SimpliVity CEO tackles hyper-convergence confusion

SimpliVity CEO clarifies differentiators among hyper-convergence vendors, outlines company’s OmniCube product roadmap, issues technology predictions.

Adoption is on the rise for hyper-converged systems that combine storage, compute, virtualization and networking resources in a single commodity hardware building block. But as more vendors try to catch the hot technology wave, the definition of hyper-convergence has become somewhat murky, according to SimpliVity CEO Doron Kempel.

In this podcast, Kempel discussed the architecture, enterprise capabilities and use cases that distinguish true hyper-convergence vendors from the so-called hyper-convergence providers that focus primarily on virtual desktop infrastructure (VDI) workloads and other Tier 2 and 3 applications. He claimed his company has large enterprises rolling out remote offices and mid-market customers running all of their applications, including databases, on SimpliVity.

The SimpliVity CEO outlined the competitive landscape his company faces, between traditional storage vendors and hyper-convergence startups. He also laid out SimpliVity’s roadmap to address customer requests for additional product features, such as support for Microsoft’s Hyper-V virtualization technology and Azure public cloud, and customer concerns about the inability to scale compute and capacity separately in typical hyper-converged environments.

SimpliVity spent 43 months developing its flagship OmniCube appliance before launching the product in April 2013, according to Kempel. He said venture capitalists typically aren’t willing to fund such long development cycles, but the financing allowed the company to produce a product that was more complete in terms of core technology.

In March, SimpliVity announced that it had raised $175 million in Series D funding led by Waypoint Capital, a customer headquartered in Geneva, Switzerland. The cash infusion brought SimpliVity’s total venture funding to $276 million, enabling the company to press hard on developing its hyper-convergence technology and pushing its go-to-market strategy, Kempel said.

Kempel predicted that 70% of the mid-market will run all applications on hyper-converged infrastructure within five years, but he said the high end of the market will move more slowly due to political reasons and the complicated nature of their environments.

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